Vanessa Thompson
VP of Revenue and Growth Marketing at Twilio
Expert insights
- The funnel tends to tell you what happened, and that’s the old mindset, but it really doesn’t tell you what the customer is needing in that moment. And so there are plenty of mo...
- We use segments and it instantly captures the event. It stitches the anonymous information about the visit to a known account. And within 15 minutes, we’ve triggered a personali...
- Its main goal is actually to help people be successful on Twilio… If a customer’s being successful, we’re going to be able to be successful alongside them. And so, that’s the ap...
- The conversation is shifting from, 'Are you using AI?' to 'How good is your customer data?'