Vanessa Thompson — VP of Revenue and Growth Marketing, Twilio
Published:
The funnel tends to tell you what happened, and that’s the old mindset, but it really doesn’t tell you what the customer is needing in that moment. And so there are plenty of models out there that we’ve all bought or built… but it’s really, what is gonna get you the full picture of what that customer or prospect needs at any given moment?
What does Vanessa Thompson say on The Agile Brand with Greg Kihlström?
Vanessa Thompson, VP of Revenue and Growth Marketing, Twilio, says: Greg Kihlström interviews Vanessa Thompson, VP of Revenue and Growth Marketing at Twilio, about why the traditional linear marketing funnel is failing in a multi-channel world and how a unified, real-time customer view changes marketing execution. They discuss combining first-party behavioral data with third-party signals, using CDP-style architectures to trigger immediate personalized outreach, and maturing AI from automation to an intelligent success partner (Isa) that improves activation, qualification, and revenue outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Vanessa Thompson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/vanessa-thompson-the-funnel-tends-to-tell-you-what-happened-and-thats-the-o