Vanessa Thompson — VP of Revenue and Growth Marketing, Twilio
Published:
We use segments and it instantly captures the event. It stitches the anonymous information about the visit to a known account. And within 15 minutes, we’ve triggered a personalized email nudge. We’ve also synced a retargeting audience to Google and Meta to say, 'Hey, like, do you need some help?' … Before that architecture existed, that was three separate things that we had to go and do and orchestrate… and we wouldn’t have ever been able to do that in a really short amount of time.
What does Vanessa Thompson say on The Agile Brand with Greg Kihlström?
Vanessa Thompson, VP of Revenue and Growth Marketing, Twilio, says: Greg Kihlström interviews Vanessa Thompson, VP of Revenue and Growth Marketing at Twilio, about why the traditional linear marketing funnel is failing in a multi-channel world and how a unified, real-time customer view changes marketing execution. They discuss combining first-party behavioral data with third-party signals, using CDP-style architectures to trigger immediate personalized outreach, and maturing AI from automation to an intelligent success partner (Isa) that improves activation, qualification, and revenue outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Vanessa Thompson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/vanessa-thompson-we-use-segments-and-it-instantly-captures-the-event-it-stit