Vanessa Thompson — VP of Revenue and Growth Marketing, Twilio
Published:
Its main goal is actually to help people be successful on Twilio… If a customer’s being successful, we’re going to be able to be successful alongside them. And so, that’s the approach we took with Isa… We’ve seen in terms of data from users that do go and take that path, is they’re 3X more likely to upgrade their account if Isa is having a conversation with them over email.
What does Vanessa Thompson say on The Agile Brand with Greg Kihlström?
Vanessa Thompson, VP of Revenue and Growth Marketing, Twilio, says: Greg Kihlström interviews Vanessa Thompson, VP of Revenue and Growth Marketing at Twilio, about why the traditional linear marketing funnel is failing in a multi-channel world and how a unified, real-time customer view changes marketing execution. They discuss combining first-party behavioral data with third-party signals, using CDP-style architectures to trigger immediate personalized outreach, and maturing AI from automation to an intelligent success partner (Isa) that improves activation, qualification, and revenue outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Vanessa Thompson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/vanessa-thompson-its-main-goal-is-actually-to-help-people-be-successful-on-tw