Ose Amiegheme
Head of Email Product at Intuit Mailchimp
Expert insights
- I think, like, traditional campaign KPIs are like lagging indicators. They show up after the fact. So one of the things we have been looking at even internally at Mailchimp and ...
- You get like this, like, blanket thing that 35% of people performed said actions and you don’t really know why. And what we’re trying to really do here is stopping you to have t...
- I think the role of the marketer in the future is most likely gonna be like a brand custodian. I think as AI starts to get better at execution, but also at strategy, because it ...