Ose Amiegheme — Head of Email Product, Intuit Mailchimp
Published:
I think the role of the marketer in the future is most likely gonna be like a brand custodian. I think as AI starts to get better at execution, but also at strategy, because it can actually synthesize a lot of data, I think the most important skill for marketers is going to be what I call taste. And what does taste mean? Taste is like your abilities to discern what actually makes sense for your user, and that comes from really understanding your brand, really talking to people to know what really moves the needle, understanding your customers, understanding your company.
What does Ose Amiegheme say on The Agile Brand with Greg Kihlström?
Ose Amiegheme, Head of Email Product, Intuit Mailchimp, says: The interview with Ose Amiegheme, Head of Email Product at Intuit Mailchimp, explores reducing friction in marketing workflows by embracing open integrations (for example, the Mailchimp–Canva connection), shifting measurement from lagging campaign KPIs to operational metrics like cycle time, and using conversational AI to turn data into actionable insight. He argues that as AI automates execution, marketers must become brand custodians whose primary skill is 'taste'—judgment about what resonates.
From: The Agile Brand with Greg Kihlström