Ose Amiegheme — Head of Email Product, Intuit Mailchimp
Published:
You get like this, like, blanket thing that 35% of people performed said actions and you don’t really know why. And what we’re trying to really do here is stopping you to have to do, like, a lot of, like, backend queries or putting things in a spreadsheet… It’s less about, like, here’s a spreadsheet and you see a number that is like, oh, 35%. It’s like, what does 35% mean for my business? And how can I actually, like, take that into doing something… that scales into another campaign?
What does Ose Amiegheme say on The Agile Brand with Greg Kihlström?
Ose Amiegheme, Head of Email Product, Intuit Mailchimp, says: The interview with Ose Amiegheme, Head of Email Product at Intuit Mailchimp, explores reducing friction in marketing workflows by embracing open integrations (for example, the Mailchimp–Canva connection), shifting measurement from lagging campaign KPIs to operational metrics like cycle time, and using conversational AI to turn data into actionable insight. He argues that as AI automates execution, marketers must become brand custodians whose primary skill is 'taste'—judgment about what resonates.
From: The Agile Brand with Greg Kihlström