Ose Amiegheme — Head of Email Product, Intuit Mailchimp
Published:
I think, like, traditional campaign KPIs are like lagging indicators. They show up after the fact. So one of the things we have been looking at even internally at Mailchimp and I think marketers should look at is, like, really looking through, like, marketing ops KPIs, like cycle time and true puts and review time… in the longer term, when you have, like, shorter, like, cycle and review times, it kind of frees up your team’s creativity to actually spend more time thinking about what the messaging of that campaign is gonna be, and that usually translates to, like, downstream impact in the outcome.
What does Ose Amiegheme say on The Agile Brand with Greg Kihlström?
Ose Amiegheme, Head of Email Product, Intuit Mailchimp, says: The interview with Ose Amiegheme, Head of Email Product at Intuit Mailchimp, explores reducing friction in marketing workflows by embracing open integrations (for example, the Mailchimp–Canva connection), shifting measurement from lagging campaign KPIs to operational metrics like cycle time, and using conversational AI to turn data into actionable insight. He argues that as AI automates execution, marketers must become brand custodians whose primary skill is 'taste'—judgment about what resonates.
From: The Agile Brand with Greg Kihlström