Kim Storin
Chief Marketing Officer at Zoom
Expert insights
- Our brands are our most valuable asset. They are the biggest driver of growth across the board. Your product can be mediocre, your product can be non-differentiated, but because...
- Partnering with your CFO…is probably the number one priority in terms of shifting that mindset. So when your CFO understands where you’re heading and why those investments that ...
- Our brand has become in some ways a double-edged sword because we have to pivot the market’s understanding from this ubiquity of Zoom as a meetings platform into this breadth an...
- You can’t think about performance marketing in a silo, because ultimately, who wants to give you their contact information for a crappy piece of content anymore?.. If we think a...