Kim Storin — Chief Marketing Officer, Zoom
Published:
You can’t think about performance marketing in a silo, because ultimately, who wants to give you their contact information for a crappy piece of content anymore?.. If we think about performance marketing or demand generation by itself and in service of just itself, we will be throwing money at a problem but not solving it.
What does Kim Storin say on The Agile Brand with Greg Kihlström?
Kim Storin, Chief Marketing Officer, Zoom, says: In this interview Kim Storin, CMO at Zoom, argues that many growth problems are actually brand problems and that strong brands lower acquisition costs, drive pricing power, shorten sales cycles and increase loyalty. She discusses translating brand value to finance by partnering with the CFO, managing the challenge of Zoom’s ubiquity while repositioning toward an AI-first collaboration platform, and integrating brand and performance marketing rather than treating them as silos.
From: The Agile Brand with Greg Kihlström
Cite as: Kim Storin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kim-storin-you-cant-think-about-performance-marketing-in-a-silo-becau