Kim Storin — Chief Marketing Officer, Zoom
Published:
Our brand has become in some ways a double-edged sword because we have to pivot the market’s understanding from this ubiquity of Zoom as a meetings platform into this breadth and depth of Zoom as a AI first collaboration or work platform.
What does Kim Storin say on The Agile Brand with Greg Kihlström?
Kim Storin, Chief Marketing Officer, Zoom, says: In this interview Kim Storin, CMO at Zoom, argues that many growth problems are actually brand problems and that strong brands lower acquisition costs, drive pricing power, shorten sales cycles and increase loyalty. She discusses translating brand value to finance by partnering with the CFO, managing the challenge of Zoom’s ubiquity while repositioning toward an AI-first collaboration platform, and integrating brand and performance marketing rather than treating them as silos.
From: The Agile Brand with Greg Kihlström
Cite as: Kim Storin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kim-storin-our-brand-has-become-in-some-ways-a-double-edged-sword-becau