Kim Storin — Chief Marketing Officer, Zoom
Published:
Partnering with your CFO…is probably the number one priority in terms of shifting that mindset. So when your CFO understands where you’re heading and why those investments that might not pay off right now, but will pay off in the years to come, the months to come, the quarters to come, that is how you can drive the understanding across the organization.
What does Kim Storin say on The Agile Brand with Greg Kihlström?
Kim Storin, Chief Marketing Officer, Zoom, says: In this interview Kim Storin, CMO at Zoom, argues that many growth problems are actually brand problems and that strong brands lower acquisition costs, drive pricing power, shorten sales cycles and increase loyalty. She discusses translating brand value to finance by partnering with the CFO, managing the challenge of Zoom’s ubiquity while repositioning toward an AI-first collaboration platform, and integrating brand and performance marketing rather than treating them as silos.
From: The Agile Brand with Greg Kihlström
Cite as: Kim Storin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kim-storin-partnering-with-your-cfois-probably-the-number-one-priority