Jim Krueger
Chief Marketing Officer at Informatica
Expert insights
- We have a saying at Informatica that everybody’s ready for AI except for your data. And the volume of data, of course, is just not slowing down. It’s overwhelming. It continues ...
- I think a CMO needs to be what I call a dot connector. There are multiple functions within marketing and if you don’t connect all of those dots, if you’re not building off of ea...
- We brought data to the table, we convinced a sales leader who was leading that area to kill those campaigns and, when we look back, it was like, wow, that was a great decision. ...
- With our conversational AI bots, we’ve generated over 10 million in revenue for leads that we wouldn’t have worked otherwise. So that’s a fresh incremental $10 million of pipeli...