Jim Krueger — Chief Marketing Officer, Informatica
Published:
We have a saying at Informatica that everybody’s ready for AI except for your data. And the volume of data, of course, is just not slowing down. It’s overwhelming. It continues to grow.
What does Jim Krueger say on The Agile Brand with Greg Kihlström?
Jim Krueger, Chief Marketing Officer, Informatica, says: This interview with Jim Krueger, CMO of Informatica, centers on the gap between AI ambitions and data readiness. Krueger argues that marketing’s future depends less on flashy AI tools than on building a trusted, governed data foundation, with CMOs acting as cross-functional ‘dot connectors.’ He discusses using data to align sales and marketing, the importance of experimentation and pilots, and concrete ROI examples from conversational AI.
From: The Agile Brand with Greg Kihlström
Cite as: Jim Krueger. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jim-krueger-we-have-a-saying-at-informatica-that-everybodys-ready-for-a