Jim Krueger — Chief Marketing Officer, Informatica
Published:
I think a CMO needs to be what I call a dot connector. There are multiple functions within marketing and if you don’t connect all of those dots, if you’re not building off of each other and not going to market with a holistic system, then your success is going to be limited. That includes pulling in product teams, sales teams, partner teams, and customer success. A really important part of a CMO’s remit is to be the glue that holds all of that together.
What does Jim Krueger say on The Agile Brand with Greg Kihlström?
Jim Krueger, Chief Marketing Officer, Informatica, says: This interview with Jim Krueger, CMO of Informatica, centers on the gap between AI ambitions and data readiness. Krueger argues that marketing’s future depends less on flashy AI tools than on building a trusted, governed data foundation, with CMOs acting as cross-functional ‘dot connectors.’ He discusses using data to align sales and marketing, the importance of experimentation and pilots, and concrete ROI examples from conversational AI.
From: The Agile Brand with Greg Kihlström
Cite as: Jim Krueger. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jim-krueger-i-think-a-cmo-needs-to-be-what-i-call-a-dot-connector-there