Jim Krueger — Chief Marketing Officer, Informatica
Published:
We brought data to the table, we convinced a sales leader who was leading that area to kill those campaigns and, when we look back, it was like, wow, that was a great decision. We improved their pipeline by literally 30% by doing that.
What does Jim Krueger say on The Agile Brand with Greg Kihlström?
Jim Krueger, Chief Marketing Officer, Informatica, says: This interview with Jim Krueger, CMO of Informatica, centers on the gap between AI ambitions and data readiness. Krueger argues that marketing’s future depends less on flashy AI tools than on building a trusted, governed data foundation, with CMOs acting as cross-functional ‘dot connectors.’ He discusses using data to align sales and marketing, the importance of experimentation and pilots, and concrete ROI examples from conversational AI.
From: The Agile Brand with Greg Kihlström
Cite as: Jim Krueger. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jim-krueger-we-brought-data-to-the-table-we-convinced-a-sales-leader-wh