Jeff Zotara
Chief Marketing Officer at arrivia
Expert insights
- I anticipate and predict that just in the last years, as we all know, we’ve seen such dramatic change, but over the next two years, from a travel perspective, we’ll see signific...
- Loyalty is no longer just transactional. It’s really about creating more memorable experiences. It’s creating a deeper connection with the loyalty program.
- This Zillennial micro-generation…is probably most influenced and most affected by social and most inspired by social…they are truly more willing, wanting to travel more.