Jeff Zotara — Chief Marketing Officer, arrivia
Published:
This Zillennial micro-generation…is probably most influenced and most affected by social and most inspired by social…they are truly more willing, wanting to travel more.
What does Jeff Zotara say on The Agile Brand with Greg Kihlström?
Jeff Zotara, Chief Marketing Officer, arrivia, says: This episode features Jeff Zotara, Chief Marketing Officer at arrivia, discussing how travel loyalty programs must evolve from transactional models to experience-driven offerings. He covers generational shifts—highlighting a 'Zillennial' micro-generation—infrastructure and personalization gaps in legacy loyalty systems, and the transformative role AI and conversational technologies will play in simplifying bookings and delivering tailored, memorable travel experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jeff Zotara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeff-zotara-this-zillennial-micro-generationis-probably-most-influenced