Jeff Zotara — Chief Marketing Officer, arrivia
Published:
I anticipate and predict that just in the last years, as we all know, we’ve seen such dramatic change, but over the next two years, from a travel perspective, we’ll see significant change that will continue to help us help the consumer so they don’t have to spend X amount of minutes on a phone with an agent to book a cruise, but they can do more of it online. They can do it more conversationally with an AI agent.
What does Jeff Zotara say on The Agile Brand with Greg Kihlström?
Jeff Zotara, Chief Marketing Officer, arrivia, says: This episode features Jeff Zotara, Chief Marketing Officer at arrivia, discussing how travel loyalty programs must evolve from transactional models to experience-driven offerings. He covers generational shifts—highlighting a 'Zillennial' micro-generation—infrastructure and personalization gaps in legacy loyalty systems, and the transformative role AI and conversational technologies will play in simplifying bookings and delivering tailored, memorable travel experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jeff Zotara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeff-zotara-i-anticipate-and-predict-that-just-in-the-last-years-as-we