Jeff Zotara — Chief Marketing Officer, arrivia
Published:
Loyalty is no longer just transactional. It’s really about creating more memorable experiences. It’s creating a deeper connection with the loyalty program.
What does Jeff Zotara say on The Agile Brand with Greg Kihlström?
Jeff Zotara, Chief Marketing Officer, arrivia, says: This episode features Jeff Zotara, Chief Marketing Officer at arrivia, discussing how travel loyalty programs must evolve from transactional models to experience-driven offerings. He covers generational shifts—highlighting a 'Zillennial' micro-generation—infrastructure and personalization gaps in legacy loyalty systems, and the transformative role AI and conversational technologies will play in simplifying bookings and delivering tailored, memorable travel experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jeff Zotara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeff-zotara-loyalty-is-no-longer-just-transactional-its-really-about-c