Jason Ing
CMO at Typeface
Expert insights
- A brand system of record is really the opposite. It’s what we consider a living brand brain…and it captures your tone, style, examples, your language, terminology, visual ID, la...
- The opportunity now is just much bigger. It’s about delivering content that feels like it was created with you in mind. So it’s human, it’s reflective of someone’s preferences, ...
- A great example is we worked with a national grocery retail chain. And they use our ARC agents to produce localized culturally relevant campaign variations for different regions...
- I see a lot of those silos between roles kind of breaking down and marketers having to adopt a much more systems point of view and being more of a systems orchestrator of these ...
- Skills like taste, judgment, narrative craft will become the differentiator… I see us ending back in a world of like old school marketing. So think of like, you know, David Ogil...