Jason Ing — CMO, Typeface
Published:
A great example is we worked with a national grocery retail chain. And they use our ARC agents to produce localized culturally relevant campaign variations for different regions. So if you imagine a local supermarket, you know, what I see in Seattle might be very different than what someone should see in Texas.
What does Jason Ing say on The Agile Brand with Greg Kihlström?
Jason Ing, CMO, Typeface, says: Jason Ing, CMO at Typeface, discusses how brands must move from static brand books toward a living brand brain that provides a system of record enabling real-time AI-driven content creation and governance. He explains how agentic workflows and AI agents can produce culturally relevant, localized personalization at scale while elevating marketers into systems orchestrators focused on strategy, taste, and narrative craft.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Ing. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-ing-a-great-example-is-we-worked-with-a-national-grocery-retail