Jason Ing — CMO, Typeface
Published:
The opportunity now is just much bigger. It’s about delivering content that feels like it was created with you in mind. So it’s human, it’s reflective of someone’s preferences, cultures, behaviors, and needs over time.
What does Jason Ing say on The Agile Brand with Greg Kihlström?
Jason Ing, CMO, Typeface, says: Jason Ing, CMO at Typeface, discusses how brands must move from static brand books toward a living brand brain that provides a system of record enabling real-time AI-driven content creation and governance. He explains how agentic workflows and AI agents can produce culturally relevant, localized personalization at scale while elevating marketers into systems orchestrators focused on strategy, taste, and narrative craft.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Ing. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-ing-the-opportunity-now-is-just-much-bigger-its-about-deliveri