Jason Ing — CMO, Typeface
Published:
Skills like taste, judgment, narrative craft will become the differentiator… I see us ending back in a world of like old school marketing. So think of like, you know, David Ogilvie or Mad Men, the show and those type of skills mattering much more, which is taking human storytelling, insight that just comes from lived experience and creative instinct.
What does Jason Ing say on The Agile Brand with Greg Kihlström?
Jason Ing, CMO, Typeface, says: Jason Ing, CMO at Typeface, discusses how brands must move from static brand books toward a living brand brain that provides a system of record enabling real-time AI-driven content creation and governance. He explains how agentic workflows and AI agents can produce culturally relevant, localized personalization at scale while elevating marketers into systems orchestrators focused on strategy, taste, and narrative craft.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Ing. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-ing-skills-like-taste-judgment-narrative-craft-will-become-the