Emma Robinson
Head of B2B Marketing at Canva
Expert insights
- We process visuals far, far faster than we do text, and we remember them longer; we tracked brain activity using a technique called steady-state topography, which shows that vis...
- The research shows that it’s clear that visual communication is not just optional anymore. Design-led companies are achieving major boosts in clarity, so 66% of these companies ...
- Only 22% of companies actually consider themselves design-led.
- Creativity is really the engine, and then data’s almost like the steering wheel, and so one without the other goes either nowhere or crashes.
- You should treat brand like research and development; they become those brand efforts that become really the oxygen that sustains demand over time and also accelerates channel p...
- The way we think about it at Canva is we help companies to really set those templates up as the guardrails, not handcuffs, and they help people to move faster without going off ...
- You can consider generic AI a bit like having an intern with no context, whereas brand-aware AI is more like a coach who knows your playbook and then constantly learns from it. ...