Emma Robinson — Head of B2B Marketing, Canva
Published:
You should treat brand like research and development; they become those brand efforts that become really the oxygen that sustains demand over time and also accelerates channel performance when you get it right.
What does Emma Robinson say on The Agile Brand with Greg Kihlström?
Emma Robinson, Head of B2B Marketing, Canva, says: Emma Robinson, Head of B2B Marketing at Canva, explains why B2B teams must prioritize visual communication using neuroscience-backed evidence and why creativity and data should be integrated rather than treated as opposites. She outlines practical approaches for scaling creative quality — embedding templates as brand guardrails, treating brand like R&D, and using brand-aware AI as a coaching layer to close the feedback loop between creation and performance.
From: The Agile Brand with Greg Kihlström
Cite as: Emma Robinson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/emma-robinson-you-should-treat-brand-like-research-and-development-they-b