Emma Robinson — Head of B2B Marketing, Canva
Published:
The way we think about it at Canva is we help companies to really set those templates up as the guardrails, not handcuffs, and they help people to move faster without going off the road. The shift from centralized control to centralized enablement is where creativity is democratized and then the brand still stays incredibly cohesive.
What does Emma Robinson say on The Agile Brand with Greg Kihlström?
Emma Robinson, Head of B2B Marketing, Canva, says: Emma Robinson, Head of B2B Marketing at Canva, explains why B2B teams must prioritize visual communication using neuroscience-backed evidence and why creativity and data should be integrated rather than treated as opposites. She outlines practical approaches for scaling creative quality — embedding templates as brand guardrails, treating brand like R&D, and using brand-aware AI as a coaching layer to close the feedback loop between creation and performance.
From: The Agile Brand with Greg Kihlström
Cite as: Emma Robinson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/emma-robinson-the-way-we-think-about-it-at-canva-is-we-help-companies-to-r