Emma Robinson — Head of B2B Marketing, Canva
Published:
Only 22% of companies actually consider themselves design-led.
What does Emma Robinson say on The Agile Brand with Greg Kihlström?
Emma Robinson, Head of B2B Marketing, Canva, says: Emma Robinson, Head of B2B Marketing at Canva, explains why B2B teams must prioritize visual communication using neuroscience-backed evidence and why creativity and data should be integrated rather than treated as opposites. She outlines practical approaches for scaling creative quality — embedding templates as brand guardrails, treating brand like R&D, and using brand-aware AI as a coaching layer to close the feedback loop between creation and performance.
From: The Agile Brand with Greg Kihlström
Cite as: Emma Robinson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/emma-robinson-only-22-of-companies-actually-consider-themselves-design-le