Elizabeth Maxson
Chief Marketing Officer at Contentful
Expert insights
- The more that AI can handle the mundane tasks that marketers don’t want to be doing, that really gives them that time back to be more human and really driving creativity, empath...
- Honestly, it really starts with driving a proper AI culture. That’s the one thing I don’t think enough leaders are talking about right now. They’re very focused on the tools… An...
- What marketers need to start doing is really start with data to inform their campaign strategy… and then allowing the humans to really bring the creativity to drive that and rea...
- We have found that 96% of CMOs are prioritizing AI adoption. However, only 65% are actually putting meaningful investment behind it. And I think that’s really the gap there… a l...