Elizabeth Maxson — Chief Marketing Officer, Contentful
Published:
We have found that 96% of CMOs are prioritizing AI adoption. However, only 65% are actually putting meaningful investment behind it. And I think that’s really the gap there… a lot of marketers are still stuck in this experimentation phase. And they need to start thinking about how are they going to deeply embed AI into their workflows.
What does Elizabeth Maxson say on The Agile Brand with Greg Kihlström?
Elizabeth Maxson, Chief Marketing Officer, Contentful, says: This interview with Elizabeth Maxson, CMO at Contentful, examines how marketing teams should move beyond task automation to augment human creativity, judgment, and strategy with AI. Topics include the need for an AI-supportive organizational culture, using data to drive creative decisions (evidence-based creativity), practical examples of embedding AI into workflows, and the gap between AI adoption intent and meaningful investment.
From: The Agile Brand with Greg Kihlström
Cite as: Elizabeth Maxson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/elizabeth-maxson-we-have-found-that-96-of-cmos-are-prioritizing-ai-adoption