Elizabeth Maxson — Chief Marketing Officer, Contentful
Published:
The more that AI can handle the mundane tasks that marketers don’t want to be doing, that really gives them that time back to be more human and really driving creativity, empathy, and even judgment, and gives them really that flexibility and capacity to have that strategic thinking and building creative campaigns.
What does Elizabeth Maxson say on The Agile Brand with Greg Kihlström?
Elizabeth Maxson, Chief Marketing Officer, Contentful, says: This interview with Elizabeth Maxson, CMO at Contentful, examines how marketing teams should move beyond task automation to augment human creativity, judgment, and strategy with AI. Topics include the need for an AI-supportive organizational culture, using data to drive creative decisions (evidence-based creativity), practical examples of embedding AI into workflows, and the gap between AI adoption intent and meaningful investment.
From: The Agile Brand with Greg Kihlström
Cite as: Elizabeth Maxson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/elizabeth-maxson-the-more-that-ai-can-handle-the-mundane-tasks-that-marketers