Elizabeth Maxson — Chief Marketing Officer, Contentful
Published:
What marketers need to start doing is really start with data to inform their campaign strategy… and then allowing the humans to really bring the creativity to drive that and really differentiate yourself from this AI slop that is just happening all over the place.
What does Elizabeth Maxson say on The Agile Brand with Greg Kihlström?
Elizabeth Maxson, Chief Marketing Officer, Contentful, says: This interview with Elizabeth Maxson, CMO at Contentful, examines how marketing teams should move beyond task automation to augment human creativity, judgment, and strategy with AI. Topics include the need for an AI-supportive organizational culture, using data to drive creative decisions (evidence-based creativity), practical examples of embedding AI into workflows, and the gap between AI adoption intent and meaningful investment.
From: The Agile Brand with Greg Kihlström
Cite as: Elizabeth Maxson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/elizabeth-maxson-what-marketers-need-to-start-doing-is-really-start-with-data