Eitan Koter
Co-Founder and Co-CEO at Vimmi
Expert insights
- Video used to be lean-back. Now it’s fully interactive. It’s where the brand meets the buyer in real time.
- We don’t just help you create videos. We help you create the right videos, with the right message, at the right moment.
- We’re at the beginning of a new kind of e-commerce. Not transactional, but experiential.
- The balance of personal and automated is where the magic happens.
- The driver isn’t just engagement—it’s economics.
- Shoppable video isn’t a trend—it’s the new foundation of commerce.