Eitan Koter — Co-Founder and Co-CEO, Vimmi
Published:
Video used to be lean-back. Now it’s fully interactive. It’s where the brand meets the buyer in real time.
What does Eitan Koter say on The Agile Brand with Greg Kihlström?
Eitan Koter, Co-Founder and Co-CEO, Vimmi, says: This interview with Eitan Koter examines how shoppable video, immersive technologies, and AI-driven personalization are reshaping e-commerce into an experiential, interactive medium. Koter explains why video-driven commerce reduces friction and acquisition costs, how AI can orchestrate personalized video experiences at scale, and why brands should combine authentic creator-driven content with automated tools to convert attention into sales.
From: The Agile Brand with Greg Kihlström
Cite as: Eitan Koter. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eitan-koter-video-used-to-be-lean-back-now-its-fully-interactive-its