Eitan Koter — Co-Founder and Co-CEO, Vimmi
Published:
We don’t just help you create videos. We help you create the right videos, with the right message, at the right moment.
What does Eitan Koter say on The Agile Brand with Greg Kihlström?
Eitan Koter, Co-Founder and Co-CEO, Vimmi, says: This interview with Eitan Koter examines how shoppable video, immersive technologies, and AI-driven personalization are reshaping e-commerce into an experiential, interactive medium. Koter explains why video-driven commerce reduces friction and acquisition costs, how AI can orchestrate personalized video experiences at scale, and why brands should combine authentic creator-driven content with automated tools to convert attention into sales.
From: The Agile Brand with Greg Kihlström
Cite as: Eitan Koter. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eitan-koter-we-dont-just-help-you-create-videos-we-help-you-create-the