Eitan Koter — Co-Founder and Co-CEO, Vimmi
Published:
The balance of personal and automated is where the magic happens.
What does Eitan Koter say on The Agile Brand with Greg Kihlström?
Eitan Koter, Co-Founder and Co-CEO, Vimmi, says: This interview with Eitan Koter examines how shoppable video, immersive technologies, and AI-driven personalization are reshaping e-commerce into an experiential, interactive medium. Koter explains why video-driven commerce reduces friction and acquisition costs, how AI can orchestrate personalized video experiences at scale, and why brands should combine authentic creator-driven content with automated tools to convert attention into sales.
From: The Agile Brand with Greg Kihlström
Cite as: Eitan Koter. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eitan-koter-the-balance-of-personal-and-automated-is-where-the-magic-hap