Ed See
Chief Growth Officer at Zeta Global
Expert insights
- At the end of the day, what we need to do is deliver profitable customers. If the customer’s profitable, your ROI is good… A lot of times we’ve drifted to being chief advertisin...
- You got to be able to recognize a pocket of opportunity. You have to be able to reach that pocket of opportunity. You have to be able to inform the relevance to that pocket of o...
- What I see successful CMOs doing is saying, how do I get AI to help me with each of those four areas?
- Think as a business executive first, as a marketing executive second.
- Become customer obsessed. Build on your history with your customers and understand what this means to them… Don’t take a technology and just push it forward. Understand how the ...
- Ground your strategy in profitability, execute with precision, and never lose sight of the human you are trying to serve.