Ed See — Chief Growth Officer, Zeta Global
Published:
At the end of the day, what we need to do is deliver profitable customers. If the customer’s profitable, your ROI is good… A lot of times we’ve drifted to being chief advertising officers, chief coms officers, lots of those things, but at the end of the day, what we need to do is deliver profitable customers.
What does Ed See say on The Agile Brand with Greg Kihlström?
Ed See, Chief Growth Officer, Zeta Global, says: An interview with Ed See, Chief Growth Officer at Zeta Global, about how the modern CMO must refocus on creating profitable customers while pragmatically adopting AI. See outlines a practical four-part AI framework (Recognize, Reach, Inform, See Results), urges CMOs to speak the language of the board by prioritizing business outcomes, and emphasizes customer obsession and first‑party data as the foundation for future 'agentic' commerce.
From: The Agile Brand with Greg Kihlström
Cite as: Ed See. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ed-see-at-the-end-of-the-day-what-we-need-to-do-is-deliver-profita