Ed See — Chief Growth Officer, Zeta Global
Published:
You got to be able to recognize a pocket of opportunity. You have to be able to reach that pocket of opportunity. You have to be able to inform the relevance to that pocket of opportunity, and you got to be able to see the results.
What does Ed See say on The Agile Brand with Greg Kihlström?
Ed See, Chief Growth Officer, Zeta Global, says: An interview with Ed See, Chief Growth Officer at Zeta Global, about how the modern CMO must refocus on creating profitable customers while pragmatically adopting AI. See outlines a practical four-part AI framework (Recognize, Reach, Inform, See Results), urges CMOs to speak the language of the board by prioritizing business outcomes, and emphasizes customer obsession and first‑party data as the foundation for future 'agentic' commerce.
From: The Agile Brand with Greg Kihlström
Cite as: Ed See. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ed-see-you-got-to-be-able-to-recognize-a-pocket-of-opportunity-you