Dave Simon
President of In-Store Marketplace (ISM) at In-Store Marketplace (ISM)
Expert insights
- What we haven’t seen yet is a brand come up with a strategy that says, okay, I have a new product packaging, I have a new KPI, I have a new sales objective. How do I achieve tha...
- If you buy from three different retail media networks…the methodology for determining ROAS is different by each three of those. And by the way, none of those three line up to yo...
- I don’t know what AI in retail media means. I think it’s going to mean a dozen different things. And so what I’m looking for and what I’ve seen so far are individual use cases b...