Dave Simon — President of In-Store Marketplace (ISM), In-Store Marketplace (ISM)
Published:
What we haven’t seen yet is a brand come up with a strategy that says, okay, I have a new product packaging, I have a new KPI, I have a new sales objective. How do I achieve that objective across the entire set of products that these retail media networks have? …The fact is that there’s no unified sitdown to say, how do I achieve your objectives? And part of that is because the retail media networks don’t really know how well each of their products perform.
What does Dave Simon say on The Agile Brand with Greg Kihlström?
Dave Simon, President of In-Store Marketplace (ISM), In-Store Marketplace (ISM), says: This episode features Dave Simon, President of In-Store Marketplace (ISM), discussing the limitations of applying a pure programmatic digital advertising playbook to retail media networks. Simon argues brands must unify trade and media objectives, take ownership of measurement frameworks across disparate RMNs, and use AI pragmatically to connect point-of-sale and inventory data to media execution to drive predictable in-store sales.
From: The Agile Brand with Greg Kihlström
Cite as: Dave Simon. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/dave-simon-what-we-havent-seen-yet-is-a-brand-come-up-with-a-strategy