Dave Simon — President of In-Store Marketplace (ISM), In-Store Marketplace (ISM)
Published:
If you buy from three different retail media networks…the methodology for determining ROAS is different by each three of those. And by the way, none of those three line up to your own internal measurement scheme… I think somebody has to take the leap of faith to unmask what’s going on…from my perspective, the brand is the one that should say, okay, guys, here’s how I’m measuring you. Here’s exactly how it works.
What does Dave Simon say on The Agile Brand with Greg Kihlström?
Dave Simon, President of In-Store Marketplace (ISM), In-Store Marketplace (ISM), says: This episode features Dave Simon, President of In-Store Marketplace (ISM), discussing the limitations of applying a pure programmatic digital advertising playbook to retail media networks. Simon argues brands must unify trade and media objectives, take ownership of measurement frameworks across disparate RMNs, and use AI pragmatically to connect point-of-sale and inventory data to media execution to drive predictable in-store sales.
From: The Agile Brand with Greg Kihlström
Cite as: Dave Simon. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/dave-simon-if-you-buy-from-three-different-retail-media-networksthe-me