Dave Simon — President of In-Store Marketplace (ISM), In-Store Marketplace (ISM)
Published:
I don’t know what AI in retail media means. I think it’s going to mean a dozen different things. And so what I’m looking for and what I’ve seen so far are individual use cases being solved… The AI system that connects point of sale to media execution, that’s where the real lift and sales volume can happen. And that’s a unique thing that e-commerce can’t really do the same way that that in store can.
What does Dave Simon say on The Agile Brand with Greg Kihlström?
Dave Simon, President of In-Store Marketplace (ISM), In-Store Marketplace (ISM), says: This episode features Dave Simon, President of In-Store Marketplace (ISM), discussing the limitations of applying a pure programmatic digital advertising playbook to retail media networks. Simon argues brands must unify trade and media objectives, take ownership of measurement frameworks across disparate RMNs, and use AI pragmatically to connect point-of-sale and inventory data to media execution to drive predictable in-store sales.
From: The Agile Brand with Greg Kihlström
Cite as: Dave Simon. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/dave-simon-i-dont-know-what-ai-in-retail-media-means-i-think-its-goi