Daniel Shapiro
Red Points
Expert insights
- We have about 1,300 customers that we represent all over the globe, and about almost 40% of our customer contacts at brands have a nexus to marketing. I think the driving factor...
- We did a survey last year of about 2,000 U.S. consumers who either intentionally or unintentionally bought a counterfeit; among those who unintentionally ended up with a counter...
- If the bad guys are using AI, we need to use AI. Brands need to use sophisticated AI tools to change the game and identify how bad actors circumvent detection. If we can identif...
- Long gone are the days that a brand could do this without bringing in some sort of technology; brand protection teams trying to work in isolation just won't work. We can bring i...