Daniel Shapiro — Red Points
Published:
If the bad guys are using AI, we need to use AI. Brands need to use sophisticated AI tools to change the game and identify how bad actors circumvent detection. If we can identify seller networks across multiple platforms with AI, we can make this effort much easier.
What does Daniel Shapiro say on The Agile Brand with Greg Kihlström?
Daniel Shapiro, Red Points, says: In this episode Greg Kihlström interviews Daniel Shapiro of Red Points about the evolving role of brand protection in marketing. They discuss how counterfeiters and AI-driven fraudsters threaten customer trust and lifetime value, why responsibility is shifting from legal to marketing, and how brands must adopt AI, collaborate with platforms, and build ecosystem-level defenses to proactively detect, disrupt, and recover revenue from large-scale fraud operations.
From: The Agile Brand with Greg Kihlström
Cite as: Daniel Shapiro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/daniel-shapiro-if-the-bad-guys-are-using-ai-we-need-to-use-ai-brands-need