Daniel Shapiro — Red Points
Published:
We have about 1,300 customers that we represent all over the globe, and about almost 40% of our customer contacts at brands have a nexus to marketing. I think the driving factor is customer trust and brand reputation, managing potential negative reviews that come out of buying counterfeits or consumer harm.
What does Daniel Shapiro say on The Agile Brand with Greg Kihlström?
Daniel Shapiro, Red Points, says: In this episode Greg Kihlström interviews Daniel Shapiro of Red Points about the evolving role of brand protection in marketing. They discuss how counterfeiters and AI-driven fraudsters threaten customer trust and lifetime value, why responsibility is shifting from legal to marketing, and how brands must adopt AI, collaborate with platforms, and build ecosystem-level defenses to proactively detect, disrupt, and recover revenue from large-scale fraud operations.
From: The Agile Brand with Greg Kihlström
Cite as: Daniel Shapiro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/daniel-shapiro-we-have-about-1300-customers-that-we-represent-all-over-the