Daniel Shapiro — Red Points
Published:
Long gone are the days that a brand could do this without bringing in some sort of technology; brand protection teams trying to work in isolation just won't work. We can bring in the platform and share information so the platform can use its AI and technology to prevent many of these listings from ever showing up.
What does Daniel Shapiro say on The Agile Brand with Greg Kihlström?
Daniel Shapiro, Red Points, says: In this episode Greg Kihlström interviews Daniel Shapiro of Red Points about the evolving role of brand protection in marketing. They discuss how counterfeiters and AI-driven fraudsters threaten customer trust and lifetime value, why responsibility is shifting from legal to marketing, and how brands must adopt AI, collaborate with platforms, and build ecosystem-level defenses to proactively detect, disrupt, and recover revenue from large-scale fraud operations.
From: The Agile Brand with Greg Kihlström
Cite as: Daniel Shapiro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/daniel-shapiro-long-gone-are-the-days-that-a-brand-could-do-this-without-br