Ben Lewis
VP of Marketing and Growth at Infobip
Expert insights
- Fans want to have continued relationships in the off season, even between a match or race to race. And they want to have that sort of a feeling connected to the teams. They want...
- Data is key… the stronger the data, the more personalization of the messaging and the tone can actually be to the fan. So it’s about unifying into a single platform which allows...
- …once you’ve parted with your information, then it’s up to the team and the organization to actually provide you with the value, the continuous value to actually show, ‘Okay, I’...