Ben Lewis — VP of Marketing and Growth, Infobip
Published:
Fans want to have continued relationships in the off season, even between a match or race to race. And they want to have that sort of a feeling connected to the teams. They want to feel part of that, as opposed to the team always looking to try and sell something. They actually wanted to receive that information, you know, what’s next up, how can they sort of get the sneak preview or sneak glimpses in the paddock, or in other places within the team.
What does Ben Lewis say on The Agile Brand with Greg Kihlström?
Ben Lewis, VP of Marketing and Growth, Infobip, says: Ben Lewis, VP of Marketing and Growth at Infobip, discusses how sports organizations must shift from transactional interactions to year-round, value-driven relationships with fans by unifying data and delivering continuous personalization. He emphasizes breaking internal silos, earning the right to first-party data through ongoing value, and using unified platforms and AI responsibly to create authentic, anticipatory fan experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Ben Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ben-lewis-fans-want-to-have-continued-relationships-in-the-off-season