Ben Lewis — VP of Marketing and Growth, Infobip
Published:
Data is key… the stronger the data, the more personalization of the messaging and the tone can actually be to the fan. So it’s about unifying into a single platform which allows you to be able to take that sort of insights that come through, be able to personalize messaging and tone of voice to that person.
What does Ben Lewis say on The Agile Brand with Greg Kihlström?
Ben Lewis, VP of Marketing and Growth, Infobip, says: Ben Lewis, VP of Marketing and Growth at Infobip, discusses how sports organizations must shift from transactional interactions to year-round, value-driven relationships with fans by unifying data and delivering continuous personalization. He emphasizes breaking internal silos, earning the right to first-party data through ongoing value, and using unified platforms and AI responsibly to create authentic, anticipatory fan experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Ben Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ben-lewis-data-is-key-the-stronger-the-data-the-more-personalization